“ Many companies doing business in Africa will soon move their sites to a dot.africa domain, so Coca Cola in Africa may become cocacola.africa. “We think dot Africa is a more powerful brand than separate African country domains,” says Sophia Bekele, a Kenya-based Ethiopian, who is leading the project.
From the Economist: The “Africa 2.0” initative is bringing Africa’s smartest marketing brains together to promote a brighter image for the continent.
1 year ago
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